Are you the visionary Global Brand Manager to lead a Swedish successful lifestyle brand to new heights?
As a Global Brand Manager, you’re the architect behind the brand’s global journey, committed to energizing lives and creating impact throughout their markets. Your primary objective is to establish and continuously develop clear brand guidelines and ensure their consistent application throughout all marketing initiatives, ambassador partnerships, and customer interactions. This role focuses on upholding brand standards, monitoring their adherence, and maintaining the brand’s reputation and message cohesion worldwide.
Guardian and Crafter of Narratives: You’re tasked with developing and overseeing that the brand has a cohesive brand message, ensuring the brand´s essence is communicated powerfully across all markets. Your ability to balance strategic foresight anda meticulous attention to creative details is crucial as you work through, train and empower local marketing teams to maintain a unified brand voice and vision.
Engaging, Cohesive and Captivating: Your proficiency in ensuring captivating and cohesive brand content, plays a critical role in amplifying the brand´s visibility and engagement globally.
You transform each partnership and event under your stewardship into a significant opportunity to magnify our brand’s influence and deepen connections with our audience, all while showcasing your commitment to creativity and precision.
Analytics-Driven Optimization: A deep dive into analytics enables you to refine and adapt the brand´s activities, ensuring they remain dynamic and responsive to market trends and consumer insights. Your focus is on leveraging data to drive decision-making and optimize brand performance globally.
Core Responsibilities
- Global Brand Guardian: Craft and execute a visionary brand playbook that positions the brand as a leader within it’s field.
- Collaborative Leadership: Through cross-functional initiatives and local market training ensure cohesive brand messaging and initiatives across all platforms and regions.
- Partnerships Management: Oversee and cultivate both global and local partnerships for campaigns and brand ambassadors, guaranteeing that every interaction enhances brand visibility and impact.
- Innovative Brand Experiences: Design and execute content that captivate and engage our end consumer. Ensure creative content is world class, up to date and aligned with playbook.
- Data-Driven lnsights: Utilize market analysis and consumer feedback to continually refine and enhance brand positioning and initiatives.
As Global Brand Manager, your mission is to lead with strategic foresight and creativity, steering the brand towards global recognition and loyalty.
Who you are
- You’re a creative thinker with a knock for connecting brands with people, transcending borders and cultures. Your experience lies in bringing brand stories to life, ensuring they resonate with a diverse global audience. Detail-oriented and innovative, you have a talent for creating compelling content and memorable experiences that engage and inspire.
- Analytical and insightful, you understand the power of data to shape and guide your creative decisions. You’re a natural networker, encouraging collaboration to maintain a consistent brand voice everywhere. Your ability to nurture partnerships stands out, helping to amplify brand reach and foster growth.
- At your core, you’re dedicated to the essence of the brand, ensuring every interaction reflects its values and identity. Creative, adaptable, and strategic in equal measure, you’re ready to drive a brand’s presence forward, making a lasting impact on a global scale.
You bring with you
- Minimum of 5 years’ experience in brand management, preferably with a global lifestyle or end-consumer engaging brand.
- Proven track record of developing and implementing successful global brand strategies.
- Demonstrated ability to forge and maintain strategic partnerships and collaborations.
- Well versed in data analysis and performance metrics to drive brand growth and innovation.
- A well-trained eye for creative details