Head of digital

Sport is emotion. The moments everyone talks about. The personalities people follow. The stories, rivalries and reactions that live long after the final whistle.

Do you know what makes sports fans stop scrolling, and what keeps them coming back for more?

About the role
Viaplay Sports is looking for a Head of Digital to take our digital presence into its next chapter.

You will lead the digital direction for Viaplay Sports Sweden, with social media at the core. Our sports social accounts already generate more than 200 million views a year. The ambition is to go further. Sharper choices, stronger ideas and content that keeps fans engaged beyond the live action. You’ll help build an even stronger digital sports brand and make Viaplay Sports part of the conversation, every day.

In this role, you will:

• own and develop the social media and digital content strategy for Viaplay Sports Sweden
• define how we present ourselves across TikTok, Instagram, Snapchat and other relevant platforms and continuously evaluate where we should be, why and for whom
• manage direct relationships and day-to-day contact with the platforms, staying close to new features and opportunities
• work closely with editorial teams and producers
• develop social-first formats and experiment with new ways of telling sports stories
• bring digital thinking into content planning from the start rather than treating social media as a distribution channel at the end
• use audience insights and performance data to measure success, improve content and identify new opportunities

Who we think you are

You have a genuine passion for sports and a strong sense of what engages sports fans.

Experience may come from social media, digital media, sports, entertainment, publishing, platforms or other content-driven environments. What matters is understanding how audiences discover, consume and share content.

The role combines strategic thinking with sharp content instincts: spotting patterns in data and moments with the potential to become clips, conversations or formats people want to share. It calls for a constructive challenger who brings fresh perspectives, tests ideas, asks “why not?” and gets others on board, turning digital expertise into ideas that producers, editors and specialists believe in and want to make happen.

Strategic thinking goes hand in hand with getting close to the action. In sport, opportunities move fast, and sometimes the best idea needs to go from thought to published content the very same day.

To succeed in this role, we believe you have

• a bachelor’s degree in marketing or a related field (or equivalent experience)
• several years of relevant experience within social media, digital content or a closely related field
• deep understanding of major social platforms and how audiences, behaviours and content differ between them
• strong understanding of social-first storytelling and what makes people stop, watch, engage and share
• experience using performance data and audience insights to make better content and channel decisions
• the ability to move between strategy and execution and turn ideas into action
• strong communication and collaboration skills and the ability to influence across different functions and areas of expertise
• the ability to prioritise and make decisions in a fast-moving environment
• experience leading people, teams or cross-functional initiatives, with the ability to set direction, create engagement and bring others with you
• Swedish at native or near-native level and fluency in English
• Experience from media, streaming, entertainment or sports is valuable but it is not the only route into this role.

Why Viaplay Sports?
Because few things create emotion, conversation and community quite like sport.

You will join an organisation with premium sports rights, some of Sweden’s most recognised sports personalities, extensive in-house production capabilities and an ambition to rethink how all of that meets the audience. This is your opportunity to help shape that next chapter. We would love to hear from you.