An innovative, fast-growing European technology company is seeking a Sales Director, Europe, to build and lead a high-performing B2B sales organization across Sweden and selected international markets.
The Opportunity
The company operates in the renewable energy/cleantech space with proprietary technology and in-house product expertise. Having successfully repositioned toward larger, more complex B2B opportunities, the next step is to strengthen commercial leadership and build a scalable sales engine.
The Sales Director, Europe, will play a pivotal role in establishing structure, driving execution, and developing a strong performance culture.
The Role
You will be responsible for building and leading a structured, execution-driven B2B sales organization with international scope. The focus is approximately 95% B2B, including:
- Direct sales to large commercial and industrial customers
- Public procurement/tender processes
- Partner/channel sales (B2B2B)
- Inbound/inside sales coordination and first outbound activities
This is a hands-on leadership role. You will be close to customers and key deals, but your primary mission is to build the system and coach the team — not to personally own and close all major accounts.
Key Responsibilities
- Lead, coach, and develop the sales team to improve performance and accountability
- Establish and enforce a clear commercial operating model (CRM discipline, pipeline management, KPIs, governance cadence)
- Drive structured solution selling and value-based proposals
- Build and scale a partner/channel ecosystem
- Align sales efforts across Sweden and selected international markets under one operating framework
- Collaborate closely with product, engineering, supply chain, finance and marketing to ensure commercial commitments are deliverable
- Create a strong learning culture with structured follow-up and continuous improvement
Your Profile
You are an experienced commercial leader with strong execution capability and high personal drive.
Required background:
- ~15+ years in B2B sales
- Academic degree
- Proven leadership experience in building and developing sales teams
- Experience with complex or technical solution sales
- Strong ability to create structure, process, and follow-up
- Comfortable leading in international and cross-functional environments
Strongly valued:
- Experience from regulated industries or public tenders
- Experience building partner/channel sales models
- International experience
- Background from team sports or competitive team environments (valued mindset, not a requirement)
The company values structured commercial leadership and the ability to sell complex value propositions more than sector background.
Personal Qualities
- Execution-oriented and action-driven
- Strong communicator and natural leader
- Result-focused without compromising collaboration
- Structured and pragmatic
- Positive, energetic, and capable of building trust across technical and commercial teams
Location & Scope
- Based in Stockholm (HQ presence required)
- International responsibility across Europe, with collaboration in other global markets
- Fluent English required; Swedish strongly preferred
What’s Offered
- A key leadership position in a growing international technology company
- The opportunity to build and shape the commercial organization for long-term growth
- Competitive compensation package, including company car policy and a pension setup
- Long-term development potential as the role may expand into broader/global commercial leadership
