Head of Marketing

Build the voice that defines content moderation

This isn’t a traditional marketing role. This is your opportunity to take a global SaaS company into its next chapter and positioning Besedo at the forefront of one of the most important digital industries of our time.

As our new Head of Marketing, you’ll own and execute our global marketing strategy – from building the brand to defining the industry narrative – this is your chance to own it all.
You’ll be the driving force behind how Besedo shows up in the market – shaping our story, sharpening our positioning, and ensuring every message resonates with the right audience.

You will be deeply hands-on –driving inbound demand and supporting outbound sales efforts while laying the groundwork to grow and lead a high-performing team in the future.

If you’re the kind of marketer who sees opportunities others miss and can’t resist making every campaign better – this role is for you. We think you’re a marketing generalist who thrives on variety – a true Swiss Army Knife of marketing if you will.

Your mission

• Build & own the global marketing strategy – Drive awareness, demand, and brand positioning in the content moderation and trust & safety space.
• Define ICP & enterprise positioning – Shape a clear B2B go-to-market strategy focused on upper mid-market and lower enterprise segments.
• Establish thought leadership – Build a clear and consistent point of view that influences the industry, secures media coverage, and strengthens Besedo’s authority.
• Drive inbound demand – Launch and scale content marketing (blogs, eBooks, webinars) and manage paid/organic channels to hit MQL targets.
• Power product marketing – Turn complex SaaS capabilities into sharp positioning, competitive battlecards, and sales enablement that win Enterprise deals.
• Fuel outbound success – Partner with Sales and Customer Success to create campaigns, sequences, and case studies that accelerate pipeline.
• Scale the function – Start as our one-person marketing powerhouse, then recruit and grow a world-class team.

What you’ll do

• Craft Besedo’s story – From high-level positioning to copy, campaigns, and creative assets. You choose the tools where you’re most comfortable.
• Lead PR & thought leadership – Secure media exposure, drive industry conversations, and build Besedo’s share of voice globally.
• Engage the market – Run webinars and amplify our message by building smart partnerships and tapping into industry events and initiatives to maximize impact.
• Work cross-functionally – Report directly to the CEO, collaborate closely with Sales, Customer Success and Product.

You’ll thrive here if you

• Have a T-shaped skillset – deep expertise in web & content strategy, digital marketing execution, product messaging, with broad competency across brand design, copywriting, and basic graphic/layout.
• Bring 5–10 years of hands-on marketing experience in SaaS environments, ideally with Enterprise go-to-market exposure.
• Communicate with influence – strong written and verbal skills to influence senior stakeholders, and external audiences across our global organization.
• Drive results – have a proven track record of meeting/exceeding demand generation targets in a metrics-driven environment. 
• Understand the journey – knowledge of B2B buyer journeys and complex sales cycles – and how to influence them.
• Are technically curious – eager to work closely with Product and Tech to translate innovation into sharp messaging.
• Combine strategic thinking with an entrepreneurial, roll-up-your-sleeves attitude – thriving on creating and building from the ground up.
• Master the tools that matter – HubSpot (or similar), WordPress, Adobe Creative Suite, Figma.

At Besedo, you’ll have the chance to build and own a global marketing function in a company at the forefront of AI, digital safety, and content moderation – fields more relevant than ever today. 

Are you ready? Then we’d love to hear from you!